BULLETIN

The Influence of Clean Label in 2021

The Influence of Clean Label in 2021



FMCG Gurus consumer insights show that across the globe 74% of consumers say that it is important that food and drink products are 100% natural. There has been a minimal change from 2019, suggesting that consciousness towards natural products and ingredient listings is not a knee-jerk reaction to COVID-19 but instead an ongoing trend whereby consumers are actively seeking out maximum transparency and natural products.



Read More at: FMCG Gurus

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