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The Importance of Capturing Hotel Guest Data and Email Addresses

Revenue Management Strategies during an Economic Downturn or Global Financial Crisis by Xotels



Capturing hotel guest data and information including email addresses and other contact details has become a fundamental part of any successful hotel management strategy. Central to a winning strategy is an intelligent, modern email marketing approach. Even with the rise of social media and other digital communication channels, email remains the channel of reference for hotels to build a well-rounded distribution strategy, drive direct sales, issue special offers, and promote online reputation management.



Read More at: Xotels

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