BULLETIN

Sugar & Sweeteners: Attitudes and Awareness in 2022

Sugar & Sweeteners



FMCG Gurus consumer insights show that in the last two years 56% of global consumers state that their attitudes have changed towards sugar. This means that at least hypothetically, the war on sugar will only intensify over the next few years. One of the main reasons why consumers do not have favorable perceptions of sugar is that consumers believe it is a cause of obesity. Given that many consumers feel that they have gained weight over the last few years because of increased levels of comfort eating, it implies more people will be dedicated to reducing sugar intake.



Read More at: FMCG Gurus

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