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Oat Couture

Oat Couture



Tom Bannister did not mean to start a granola company, but when you are an Instagram influencer married to an Instagram celebrity, these things just happen. One day you’re just a regular granola-loving ad executive, and then your wife, who happens to be Eva Chen, head of fashion at Instagram, starts to post videos of you reviewing various granolas, and so you learn to make granola. “It became a self-fulfilling prophecy,” says Bannister. “It became a snowball.” One thing leads to another, and suddenly you’re in the granola biz.



Read More at: Grub Street

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