BULLETIN

Evolving Attitudes Towards Alcohol: Hard Seltzers

friends drinking hard seltzers



Consumers are demonstrating polarizing attitudes in terms of their consumption of alcohol. FMCG Gurus research shows that across the globe 32% state they have reduced their intake, whilst 25% have increased their intake. One of the key reasons to why a quarter of consumers state that they have increased their consumption could be down to the recent pandemic with people seeking out moments of escapism from daily pressures and looking to maximize personal relationships with loved ones after lockdown.



Read More at: FMCG Gurus

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